Gibraltar Business Capital turned 10 years old this year, celebrating a decade of service to middle market companies in transition. In response to strong growth in recent years and a continuing commitment to its core focus and values, the company is launching a visual redesign of its brand and website www.gibraltarbc.com.
“We’re truly proud here of what we do and how we do it. Since 2010, we’ve been able to support more than 200 borrowers with over $500 million in funding commitments. In the past ten years, we have significantly increased our access to capital, more than doubled the size of our expert team and invested in preparing our team to deliver first-in-class service,” said Gibraltar CEO Scott Winicour. “We wanted to refresh our brand and website to showcase who we are today.”
The company is growing rapidly, attracting more customers and funding larger transactions. A more upscale and sophisticated look is intended to help convey Gibraltar’s enhanced capabilities to customers and referral sources. It also reflects our increased focus on asset-based lending.
“We also want potential customers and referral sources to understand that, as we grow, we will continue to maintain our entrepreneurial and creative approach to structuring loans. We want to build credit facilities that can optimally support a business’ path to security and success. We believe in building trusting relationships through empathy, reliability, and responsiveness. Those values are not changing. If anything, they have been strengthened by the challenges of the pandemic that we are all going through in 2020.”
With this in mind, the redesigned website will offer up-to-date information on the financing resources that are available to help meet every day and extraordinary challenges. It will include success stories about customers who are overcoming a variety of difficult situations, and educational materials about new trends in the alternative financing industry, everything businesses need to know about asset-based lending, and other business information of value to CFOs and CEOs of middle-market companies.
